Comprehensive Reporting
As part of our search service, we record a variety of measurements, including:
- Individual search queries
- Highlighted search result views in response to individual searches, and resulting click-through activity
We then aggregate this data into a number of reports, such as:
- Total and averageg number of searches for various time periods
- Total and average number of ad views and clicks for various time periods
- Most frequently used search terms with example search queries
Our metrics are stored in a structured database, and are available for export into whatever format is necessary for importing into third-party tools.